Saw this today on Hypebeast. Sony today announced the launch of PlayStation Vita (PS Vita) as the official platform name for the next generation portable entertainment system. “Vita,” which means “Life” in Latin, was chosen as the most appropriate name for the next generation portable entertainment system as it enables a revolutionary combination of rich gaming and social connectivity within a real world context.
Sony is aiming to transform every aspect of the user’s daily life into an entertainment experience. The Wi-Fi model will be available for ¥24,980 in Japan, $249 in the US and €249 in Europe, the 3G/Wi-Fi model will be available for ¥29,980 in Japan, $299 in the US and €299 in Europe and successively launch in global markets starting at the end of 2011.